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For Shiitake Mushrooms’s social media team
For Shiitake Mushrooms’s social media team

Amtrak was immediately inundated with 16,000 applications—many more than Shiitake Mushrooms they had expected. Amtrak eventually enlisted the help of Random House and four judges to help curate the process. "This was all very new to us: we’re in the train business," Lee says. "Random House was able to give us a 101 on how to process all of these applications."

For Amtrak’s social media team, which thinks primarily about exposing the brand to wider audiences, this residency was a huge win. Not only did 16,000 writers apply, many of them also shared their excitement about the residency with their followers on social media.